Evaluation - Question 1 - In what ways does your media product use, develop or challenge forms and conventions of real media products?

In what ways does your media product use, develop or challenge forms and conventions of real media products?

In this question I am going to show and explain how I have incorporated the common conventions of a music video, Digi pack and magazine advert.

Products are made to show repeated conventions so that they target and represent certain groups within public. Throughout my products I have tried to do so and this is how I have done it.

Developing Forms and Conventions of a digi pack and Magazine Advert

Below is a presentation on how my digi pack and magazine advert develops and conforms to he genre of indie-pop and conventions of digi packs in general. All of these conventions were ones that I learnt and developed when conducting my research early on with in the product. I also gained and understanding of these during my drafting on how to implement them.

I will compare my work to real media products:

Developing Forms and Conventions of a Music Video

Evaluation of Camera Shots

Shot 1:

The idea of this shot came from Ben Howard 'Only Love'. This was an inspirational aspect at it is a song from a similar genre. We developed this style of shot by taking the idea of a lone guitarist on the street busking and decided to add the shot of someone walking across placing money in a bag to show the emotion to the audience, that the main character is poor. 

Shot 2:

The idea of this shot came from Plain White T's. This was an inspirational aspect at it is a song from a similar genre. We developed this style of shot by taking the idea of a lone guitarist on a stool and decided to make the shot of dark and with a lone light on the character to add the emotion of the shot and make the audience sad.

Shot 3:

The idea of this shot came from Alecia Keys. This was an inspirational aspect at it is a song from a similar genre. We developed this style of shot by taking the idea of new york and decided to make the London as from the shard as we would not have been able to travel to new york.


Evaluation of Editing

within this shot above a cross dissolve has been used of Alecia Keys. We also liked this effect and incorporated this into our video as it is an effective transition and entices the audience.

Narrative

The video follows conventions of the genre as the narrative follows the normal forms within the genre. This is because it shows the sadness of a relationship and the emotion through obscure shots. There is also shots of happiness and past times.

This video shows 'Wake me up when september ends'. These shots both show the hapiness of a girl and a boy together. Showing similar narrative throughout the genre videos.