Evaluation - Question 2 - How effective is the combination of your main prodcut and ancillary texts?

To create an effective Advertisement campaign was essential to make sure the combination of products that were produced were linked by certain motifs, styles, band logos, elements of band conventions and mise-en-scene.

Ancillary Tasks

Below is a collage of the ancillary products I created and the elements that make a single product part a an combination of products that form a advertising campaign. Each element has been circled with a white circle:

The features which link of my text based products are things such as the bang logo which is used throughout. The fact that the album cover is placed on the album advert, the use of the rose and rose petals throughout, the band shots, the colour scheme used throughout the album and magazine advert, using a black background for the bands shots and having the same band members throughout.

How my video links to my ancillary tasks

In the first shot you can see that this links to my ancillary tasks due to use of the same band member playing the guitar showing the combination of the products making it a cross-media advertisement campaign.

The second shot shows the same characters which are evident in the ancillary tasks as well it links the products through the audience being able to match the products through the characters/band members.

The third shot shows the use of the red motif that is also shown through the ancillary tasks due to the red roses used. The red motif is used throughout the video and the whole cross-media advertising campaign.

The fourth shot shows the use of paper with the lyrics of the song on. This is also show on the album booklet and continue the linking of all products, making them not individual but a whole advertising campaign.

It is evidently shown throughout this research of my own products and video that they are linked and if were saw in isolation, an audience would be able to link them to the advertising campaign.