Research - Mood Board Genre

When looking in depth into the chosen bands and artist it became evident to me and my group that the ‘Pop’ Bands we had chosen touched on three different sub genres; ‘Alternative-Rock’, ‘Pop-Rock’ and ‘Pop’ as a whole. Upon this discovery I decided that it would be a good idea to create three small mood boards. One for each of the genre/sub genre. I choose to do this so that I could gain a more in depth understanding of the genre and the task that was being set ahead of me. For each mood board I chose band album covers and other things that I incorporated with the genre or things that came to mind that I would associate with the genre. Below are the three mood boards that I created:

 Pop Mood Board:

Above is a small mood board that I created for the genre ‘Pop’. When creating this mood board I incorporated bands that I identified with the ‘Pop’ genre and other things which I though represented the genre. I identified the genre as a happy one that portrayed love as a good thing and represented bright colours.

Pop-Rock Mood Board:

Above is a small mood board that I created for the sub-genre ‘Pop-Rock’. When creating this mood board I incorporated bands that I identified with the ‘Pop-Rock’ sub-genre and other things which I though represented the genre. I identified the sub- genre as a sad one that portrayed love as a sad and gloomy subject and represented dark and dull colours.

Alternate-Rock Mood Board:

Above is a small mood board that I created for the sub-genre ‘Alternate-Rock'. When creating this mood board I incorporated bands that I indentified with the ‘Alternate-Rock’ sub-genre and other things which I though represented the genre. I identified the sub- genre as a inbetween point of the 'Rock' and 'Pop' genre showing portraying happyness and sadness, some with bright colours and some with dull.

Research - Deciding Genre/Band

After many discussions with my group members and conducting a survey with the fellow members of my Sixth Form on what their favourite genre was between the four chosen genre we created a ‘Wordle’ to show the results and the most popular genre and one with the biggest audience within our school. Below is the ‘Wordle’ that was created from the results of the survey:



Clearly Shown from the ‘Wordle’ Survey ‘Pop’ was the most attractive and popular genre that could be addressed between the four that was chosen. Therefore we decided to focus the project of creating a music video within the ‘Pop’ genre. Another reason to conduct our project within the specific genre is the understanding and knowledge that the group members held within the specific area. This is was crucial when deciding the genre as it meant that we would produce a better final project and ultimately be able to meet the audience’s wants and needs.

Below is the list of Bands/Artist’s that were on the spider diagram that we decided would be efficient and would produce a good music video for us to continue with the project:

1. Plain White T's
2. Katy Perry
3. The Script
4. Maroon 5
5. Ed Sheeran
6. Two Door Cinema Club
7. Coldplay



Research - Focusing on Genre

Within the group/team we had come to the conclusion that we would like to create a music video. In order to decided on what music video we would like to create we would have to choose a song. This first involved choosing a band and before that even a specific genre. As a group we all choose one genre and put them down onto a spider diagram where we would then list seven Bands/Artist of our own choice that were in the chosen genre. Below is the spider diagram that was created within the group.

Introductory Brief

For this advance portfolio the brief we was given gave us the option to create either a music video and/or a film trailer. My group consists of Eden. charlie, Rachel and I, a joint decision was made to create a new music video to the song 'Hey There Delilah' by 'The Plain White T's.' As part of this task I have been given the role of creating two ancillary tasks. This could include; Website homepage, Digi Pack and/or an advert promoting the bands tour dates which are all part of a promo package. I have chosen to create a Digi pack and a advert promoting the bands tour dates for my music video.