Development - Developmental drafts for Magazine Advert

These are my developmental drafts which I had my peers and teachers review to gain feedback and improve them:

Developmental Draft:

Henry: I like the effects used on the pictures but I think the name of the band should be moved up and replace some of the dead space.

Mr White: I believe you should split the bottom section into two as this would follow conventions aswell as making it easy for the audience to digest.

Development - More Editing

we have made further improvements on our music video and have videoed more footage. There are still a few blank spaces which need to be filled. We went out and took more footage that would be effective in filling these blanks such as abstract shots of wildlife, footage of writing the lyrics and filming Delilah crying on her own by a tree. We have removed some bad band shots that didn't include enough movement and levels and replaced them with more effective shots. We also split up some footage that was too long, still using it however going back to it later on in the music video. Throughout the music video we have stuck to black and white on the narrative when they are apart from each other and colour for band shots and when they are together.

http://www.youtube.com/watch?feature=player_embedded&v=Qgg5qSEVRd8&safe=active

Development - Editing Our Music Video

We have taken enough footage to be able to start the editing process of our music video. We have downloaded 'Hey There Delilah' and as a team have been editing in our free periods and during practical lessons. Below is a video of our music video so far.

http://www.youtube.com/watch?feature=player_embedded&v=b4_xg26YqYA&safe=active

Development - Train Station Filming

Below are some shots taken from our train station filming. We chose a this location as it  fit the conventions of what we was aiming for a felt would appeal to the audience. It held the feelings and emotions we was trying to portray throughout. Although filming was hard due to the public throughout walking through some camera shots, after many takes we was able to get the shots that we was trying to get.

Development - Lake Filming

Below are some shots taken from our lake filming. We chose a lake as it was a romantic setting and fit the conventions of what we was aiming for a felt would appeal to the audience. The setting was good throughout the day as the sun was shinning and if we felt that we wanted to darken the shot we could always do so in editing after.

Devolopment - Stop Motion Filming

First Piece of filming

As for our introductory scene the group decided to use stop motion with scrabble letters that would build up to spell 'Plain White T's' and 'Hey There Delilah' it was necessary to get this piece of filming completed first. Therefore I volunteered to do this piece of filming myself and took a Hand-Held Camera and Tripod home so that I could capture this efficiently. The group decided that we would like it to be done on a wooden table and for it to have a red item in as this was part of the motif. Therefore I used a red pen as this would link to the idea of the game 'Scrabble' whilst also fitting with the motif. For this I had to take 66 individual shots, moving the Scrabble pieces very slightly each time. This will then be edited onto Premier Pro so that it flows and the scrabble pieces slowly build up to spell 'Plain White T's and 'Hey There Delilah'

First Shot

Middle Shot

End Shot



One of the problems I found when conducting this shot was that there was not enough 'H's' within the scrabble set itself. Therefore to alternate around this issue I decided to use 'Blank' pieces which still makes it evident what it spells but the 'H's' can be edited onto the blanks if necessary on Premier Pro.

Development - Solo Shots

For the digi pack and album advert it was essential to gain some solo shots. Here are some of the solo shots taken form behind the scenes aswell as a thumbnail strip of them.

 

Behind the scenes:

Thumbnail Strips:

Development - Original Photography - 2nd Shoot

Band Shot original photography

Below are the thumbnails of our original photography for our band shots of 'Plain White T's.' The equipment we used were a green screen, still camera, a tripod and lights. When taking these images we had to consider proximity's, lighting, facial expressions and levels. We experimented with where to place me within the band shots and as I was the only girl it felt conventional to put me in the middle of every shot. We wanted our images to convey a serious and solemn effect to match the mood of the song 'Hey There Delilah' this meant that our facial expressions would be sad and/or serious gazes to show how we are feeling lonely. We wanted our shots to vary in terms of positioning and levels, we deciding to experiment using a chair for one member to sit on as we all crowd round. We also did a low level shot wherein we got very close together to look down at the camera. This was effective in terms of the way our heads were all positioned, for the front two were more enlarged, I was in the middle and the other two are slightly behind me, this broke away from just standing in a line at the same level. We experimented taking shots with and without lighting, it was clear that shots with higher lighting were of better quality which would mean the quality when editing would be more effective and clear.

Development - Original Photography - 1st Shoot

This is my Original Photography taken in our 1st Photo shoot

These were the photos taken from the first photo shoot that me and two members of my group conducted.

Planning - Drafts for Magazine advert/poster

These are the drafts that I have designed for the magazine advert/poster.

Design/Layout 1:

Design/Layout 2:

I have chosen to go with design/layout 1 as I feel this is more effective and fits the genre better from my research that I took. I believe it will be more effective and look more professional.

Planning - Drafts for Album Inside Traycard

These are the drafts that I have designed for the album cover.

Draft 1:

Draft 2: 

Draft 3:

I believe draft one has a better layout for the inside of a tray card and CD and I will apply this to my post-production but will incorporate the rose design.

Planning - Drafts for Album Back/Traycard

These are the drafts that I have designed for the album cover.

Draft 1:

Draft 2:

Draft 3:

My favourite draft is draft 1. This is because it fits the genre and the conventions of a album cover within this genre better. I feel as though I will use this draft as post of my post-production.

Planning - Drafts for Album Cover Page

These are the drafts that I have designed for the album cover.

Draft 1:

Draft 2:

Draft 3:

My favourite draft is draft 1. This is because it fits the genre and the conventions of a album cover within this genre better. I feel as though I will use this draft as post of my post-production.

Planning - Applying Uses and Gratification Theory

How I will apply this theory to my work

I believe that I can apply Uses & Gratification Theory to music video when trying to gain and target audience groups. This will be making sure that the music video shows evidence of the four reasons for media consumption according to the theory.

I will apply Personal Relationships (Using the media for emotional interaction) to my my groups music video by showing emotions between the two main characters within the narrative half of the story. This will give the audience the chance to relate with the music video and this will mean they will consume it through the identification and self-relation to the plot and characters within the video. I will try to address this by using shots of things such as 'flash backs' of when the two main characters within the narrative hugging, kissing and crying.

I will apply Personal Identity (Following fashion and role models) to my groups music video by having the characters in the narrative and band members wearing clothes that represent the genre. These will be clothes that fit into two different styles, Rock and Indie. these two styling of clothes are what attract the targeted audience of the 'Plain White T's'. Applying this part of the theory when creating my video will allow the audience to consume and appreciate/link to the video in terms of seeing themselves and the band as part of a 'social group'.

I will apply Diversion (Escapsim) to my music video through the use of my narrative. This will be done by giving the audience th chance to go on a 'emotional journey' through the highs and lows of the narrative. The narrative shows the sadness of relationships, which audience enjoy to feel the emotion of characters and the narrative ends in a happy way. This gives the audience that 'fairy tale' expierence of that every thing ends a happy way.

Applying these three sections of the theory will increase adueince consumption and the target my specific audience giving them the conventions of the 'pop-rock' genre that they wish to see.



Research - What is Uses and Gratification Theory

Uses and Gratification Theory & Aplication of the theory

Uses and Gratification theory suggests that audiences made choices about how and when they consumed media texts. Far from being a passive mass audiences were made up of individuals who actively consumed texts for different reasons and in different ways.

These are the four reasons that Uses and Gratification theory suggest for consumtion of texts:

Diversion (Escapsim)

Personal Relationships (Using the media for emotional interaction)

Personal Identity (Following fashion and role models)

Surveillance (Information gathering)