Planning - Ancillary - Tour Date Advert/ Album Advert - Influences

Features That Will Influence My Tour Date Advert/ Album Advert

I have now evaluated three Tour Date Adverts by bands associated with the 'Pop-Rock' genre. In this post I am going to explain what features from the  adverts I evaluated that I shall incorporate into my music video due to there effectiveness. I will also be explaining the conventions that I have found that run through out the sub genre. This will include use of logo, gaze theory, graphics, colours and spread of information.

Use of Logo

One of the common conventions I have found when looking at tour date adverts is the use of the band logo in a big font size. This is effective as it instantly gives the audience of the knowledge of what the advert is for and will lead them into reading further. I will try to incorporate this into the advert that I am going to make.

Gaze Theory 

A common convention applied is the use of gaze theory through displaying the band members. I will try to incorporate this into my designs by having the people who I am using for band members looking straight at the camera and wearing the correct clothing to attract the audience.

Graphics

The use of graphics is an attractive feature that I will try to use when designing and developing my drafts and final piece. I will use graphics as they are common feature found through the genre/sub-genre, used to attract and intrigue and audience into reading the full advert.

Colours

Influences that I will take in terms of colour is to use dark and dull colours for the background, contrasting colours for the copy and masthead . I will also try to apply the colour red as it is not only the motif within the video but also representative of the genre, that being to do with love.

Spread of Information

It is crucial to include the sufficient information that a tour date advert includes. These are things such as all the dates of the tours (including headers that state the month), the phone number of the venue, what the actual venue is and the name of the tour. One other key convention that I did notice was the advertisement of 'AND SPECIAL GUESTS' I believe incorporating this will be crucial when gaining the attention of the audience.